When you are planning your film you have to take certain things into account. But one of the most important things is the target audience. The target audience is the people who are watching the film. This is normally done by looking at the classification of the film and also many other things that can be part of the film. An example of this would be targeting your film to 5-10 year old kids but your film classification is 18. That would just not work at all.
Existing products:
To help us figure out our target audience I have researched some films that have the same genre that we have been given(Thriller).
I have used the Pearl and Dean website to look at some other films that have the same genre. This will help us when looking who we want to target as our audience.
I have used the Pearl and Dean website to look at some other films that have the same genre. This will help us when looking who we want to target as our audience.
The comparable film with The Shallows is House at the End on the Street.
The picture above shows that the most common age who watched this film was 15-24 year olds with 51% and females watched it the most with 57%. This would tell us that we need to target 15-24 year olds as they watch these sort of films the most. As well as that you can see that a lot of males also have watched this film, you can see this by looking at the percentages. We will have to target both genders because of this information.
The comparable film to House at the End of the Street is The Grudge 2. The information we get from this one is that once again 15-24 year olds watched it the most. But the difference with this one is that it was a 50-50% for genders meaning that when we create our film we really need to target both genders.
Target audience profile:
This is Jim. Jim is a 19 year old lad from Newcastle. He is currently a student at Newcastle University. He lives at home with his parents and his younger brother. Jim comes from a upper class family and his family pays for pretty much everything he does. They support what he wants to do and his education is their main priority. Jim doesn't have a job at the moment this is because he is at Uni all the time and wouldn't be able to get time off from his studies. He studies Sport at Uni and wants to eventually go o to teaching it at High school level. Jim enjoys football and is a big Newcastle fan and if he has no work to do he gets to the games on the weekend. If he's not watching football he is going to the movies with his mates and watching all sort of films. His favourite film is Insidious. He is also into books and tv shows. His favourite book is Harry Potter and the deathly hallows and his favourite TV show is match of the day.
