An Ident is a short clip at the very start before the opening sequence of the film that shows the audience the studios logo for example Universal or Walt Disney. It is a advertisement for the producer of the film. I will now give you some examples of Idents that you may know.
Universal:
Universal is a very successful company and has had many films that have been distribute by them, many people recognise them from there ident before the film which shows how successful they are. There logo shows what they stand for, they want people all over the world to see there films and that why there company names goes around planet earth. Viewers also recognise the fan fare that goes along with it.
Pixar:
Pixar's ident is different to others as they have almost attempted to create a piece that makes the audience smile and laugh with. It also doesn't use a underscore so people recognise it when they hear the little lamp jumping across the screen. This is very successful because it stands out from the rest of the competition. The use of the lamp as the main character in this is very clever as its different from the rest. This will catch people attention and the younger audience will find the comedy value in this.
Walt Disney Pictures:
This ident is very successful because they use a very magical background which the younger target audience respond to in a positive way. The shooting stars and the setting around the castle gives off a fantasy theme that represent what they what to show to the people watching there films they distribute. In my opinion I find that this one also shows a journey through a magical and fantasy world that all comes from your imagination. This is very magical and that what Disney wants to portray. The fact that you need to believe in Mickey and Minnie and that if you go to Disney your dreams will come true and that what you get from the Ident it's a magical world that everyone would like to live in. This also will capture the eye of the younger audience.
In some circumstances the company may change their ident to fit in with the film, I will embed a video below showing a example of this.
